We Free Trees Website Redesign
PROJECT TYPE: Website & Brand CLIENT: We Free Trees LLC TIMELINE: December 2025 - January 2026We Free Trees LLC engaged Curioko Studio to undertake a complete redesign of their existing website, including a refresh of their logo and overall brand guidelines. Their priorities were to increase clarity of their values, communicate a deeper understanding of their work, and provide more visibility into their business.
We supported the founder in selecting a website host platform and migrating her website to Squarespace to facilitate the redesign project. We collaborated with the founder to clarify and simplify the site navigation and minimize redundant content. We also moved Sonali’s story as a founder to be more upfront and center and focused on applying imagery of Sonali in action throughout the site.
We tied the design together with unique, hand drawn icons and animated gifs to illustrate the core values and concepts behind We Free Trees to carry creativity and playfulness throughout the site’s redesign.
Video Above: Walk through the landing page of the redesigned We Free Trees website. 
Image Above: Redesigned vector-based logo for increased usability and legibility. Video Below: Short animated reel for announcing the refreshed website and brand identity.
